The latest in San Francisco’s microhood news is happening downtown where approximately 50 tech companies are trying to rename an area “Cloud Corridor,” according to the San Francisco Examiner.

Is Cloud Corridor a marketing ploy? Sure. But so was Silicon Valley. No one called it that until 1971. The media forever branded it the place where cool stuff happens.

Names matter because any city that gets to coin the zeitgeist’s next big tech destination will enjoy economic benefits for decades to come. Based on the venture capital dollars flowing into San Francisco, we’re already being called the “new” Silicon Valley. But we deserve a unique name.

In recent years, San Franciscans have been more or less successful in giving names to small areas within neighborhood — La Lengua and NoPa come to mind. Our personal favorite remains Upper and Lower Safeway.

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Hélène Goupil

Hélène Goupil is a former editor at Mission Local who now works independently as a videographer and editor. She's the co-author of "San Francisco: The Unknown City" (Arsenal Pulp Press).

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  1. The Mission is a ridiculously large area to have just one name, and is crying out for a more relevant sub-division.

    For instance there is nothing in common between Liberty Hill and 24th Street. Or Valencia and South Van Ness. Or Media Gulch and Mission Street.

    It’s really about half a dozen neighborhoods, each deserving of its own name. Locals have referred to NEMIZ for a while. Folks in Mission Dolores make sure you don’t make the mistake of thinking that they are in the Mission.

    Apparently Mission Creek is the new name for the area around Harrison Street as sparkly new eateries open up there regularly.

    Cloud Corridor sounds good although isn’t that just Mid-Market (now thankfully spruced up) and SOMA/South Park?

    1. I hope you are joking. The Mission sounds way better than Cloud Corridor. Perhaps we should name it after a company.