If you read our Facebook page and Twitter feed while keeping up with the Kardashians, you are among 67 percent of consumers who watch TV and use social media simultaneously.
A recent Ericsson study also found that two-thirds of consumers watch TV on a smartphone/tablet/laptop, while a quarter of consumers use social media to discuss what they are watching while they are watching it.
In addition to demonstrating the rising popularity of hand-held electronics and social media, the study makes one thing clear: marketers no longer have it easy. Advertising is no longer a top-down, one-way channel. Consumers are plugged in everywhere at all times, and technology demands that marketers adapt to the changing habits of what they value most: “eyeballs” (marketing speak for consumers, or $$$).
At Mission Loc@l, we’re constantly looking for ways to keep you engaged and in the Mission loop. You can follow our (nearly) every move on Twitter, Instagram, Google Plus and SFGate.com.
And feel free to catch up on “Jonas” while simultaneously stalking us on Facebook. (Admit it, you love the Jo Bros).
Thank’s for your information. It’s really nice and informative.