Asterisk, a San Francisco culture magazine, will open its new office and gallery space on 24th Street on Friday.
The storefront, at 3156 24th St. (next to Wise Sons Deli), was formerly a jewelry store. It will be used as more than just office space, said Jeremy Joven, the magazine’s editor and founder.
“It’s basically like an extension of the magazine — the people and the places that we feature in the publication,” Joven said. “It’s also a public space for people to hang out and hold public events and a little pop-up — it’s a mixed-used headquarters.”
Joven said he decided to open in the Mission because he lives on the same street, and because the magazine focuses very heavily on the Mission.
Asterisk, which launched in March 2010, publishes a print edition six times a year. It bills itself as a culture magazine.
“Our focus is in the leisure and enjoyment of the best city in the world. No pretension — just pure enjoyment,” the website says.
Friday’s opening will showcase some of the artists published in the first year. (See the issues online.)
The gallery space, which will be open to the public Wednesday through Saturday, will feature installations by a different artist each month.
As nice as they make it sound I wish they would actually focus on the gente of La Mission and not the other yuppie-fied stores and locations Gentrification has started to bring into the City. They sure love to boast about Multiculturalism but don’t talk about the culture that La Mission itself has created, decades prior becoming SF’s “New Hot Spot”.