We came across a press release that tells us why Alicia Chin, 24, opened her own store.

“Wholesale Fashion Shoes endeavors to make fashion and comfort affordable. Chin believes that women shouldn’t have to pay hundreds of dollars to stay in style.

“‘I have been in retail since I was 16 years old. I know all about fashion and prices,’ said Alicia Chin, owner of Wholesale Fashion Shoes. ‘I used to invest $200 on a pair of heels. Then one day I stumbled upon a reliable, low-priced, high-quality supplier, so I decided to open my own shop.’”

Chin’s store is at 2415 Mission Street, between 20th and 21st.

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Rigoberto Hernandez is a journalism student at San Francisco State University. He has interned at The Oregonian and The Orange County Register, but prefers to report on the Mission District. In his spare time he can be found riding his bike around the city, going to Giants games and admiring the Stable building.

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