If you’re in the market for stockings made from recycled flannels, hip-bags that double as beer holsters, or perfectly tailored redesigned vintage clothing this holiday season, there’s a new store at 1453 Valencia Street that is sure to please.
Collective officially opened it’s doors on Sunday with a holiday vintage trunk show, soon to be followed by a grand opening party this weekend.
“It feels great to be back in my old neighborhood,” said co-owner Kelly Malone, who started the Mission Indie-Mart three years ago in her backyard, one block away. That festival, which also features the work of local designers, quickly outgrew her home becoming a bi-monthly street fair that alternates venues between The Parkside and The Independent.
It was there that she and Deborah Brosenne, a vendor at the event, decided to join forces and open Collective. Brosenne is the former co-owner of the Brooklyn based Triple 5 Soul brand, and has been redesigning vintage clothing since branching off and starting her own label, Taxi CDC, in 1994.
“I really loved the style of vintage clothes, but the fit always seemed to be off,” said Brosenne. Under her label, she reworks dresses, coats, cardigans and shirts from the 1970s and 1980s, giving them a more modern look.
Their new store will serve as a brick and mortar version of the Indie-Mart, featuring locally produced clothing and jewelry made with an emphasis on using recycled materials.
“In a way I guess it is green design,” said Malone. “But you can also update vintage materials into really beautiful one of a kind pieces,” added Brosenne.
As the name would imply, the idea behind the store is to create a collective of local designers, many of whom are either unwilling or unable to open independent boutiques in this economy. After Malone’s former store, Still Life, shut its doors last spring, she realized the importance of working with networks of other designers.
“The plan is to share the overhead by dividing the store into spaces for each member to show and sell their work,” said Malone.
“We plan on rotating a few of the spaces, and also want to sell some items on consignment for smaller labels,” said Malone.
The store is one of several new businesses to open on Valencia between 25th and 26th Streets in the past year. Malone and Brosenne hope that Collective, along with other newcomers such as Pi Bar and Anthony’s Cookies, will breathe new life into the area.
“There’s so many great storefronts that are vacant on this block,” said Malone, “but I think that’s starting to change.”
Collective’s grand opening party will take place Friday 12/11 at 7pm, 1453 Valencia Street.