If you read our Facebook page and Twitter feed while keeping up with the Kardashians, you are among 67 percent of consumers who watch TV and use social media simultaneously.
A recent Ericsson study also found that two-thirds of consumers watch TV on a smartphone/tablet/laptop, while a quarter of consumers use social media to discuss what they are watching while they are watching it.
In addition to demonstrating the rising popularity of hand-held electronics and social media, the study makes one thing clear: marketers no longer have it easy. Advertising is no longer a top-down, one-way channel. Consumers are plugged in everywhere at all times, and technology demands that marketers adapt to the changing habits of what they value most: “eyeballs” (marketing speak for consumers, or $$$).
And feel free to catch up on “Jonas” while simultaneously stalking us on Facebook. (Admit it, you love the Jo Bros).