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Gray Area Grand Theater: Everything But The Art: The Business of Creativity

February 23 @ 12:00 pm - 1:30 pm

|Recurring Event (See all)

One event on March 2, 2021 at 12:00 pm

One event on March 9, 2021 at 12:00 pm

One event on March 16, 2021 at 12:00 pm

One event on March 23, 2021 at 12:00 pm

Enroll & apply here: http://bit.ly/EverythingButTheArt From portfolio development to grant writing and everything in between, this course helps creatives unpack the nuts and bolts of navigating a career as a working artist. “Everything But The Art: The Business of Creativity” is a five-week course which covers everything you need to build a foundation for your future. Each class features a different expert in the fields of arts administration, funding, and creative development. By the end of this course, you will build a comprehensive framework to present your work, promote your digital presence, fund your projects, and sustain your practice. Tuesdays, Feb 23 – March 23, 2021 Time: 12pm – 1:30pm PST Cost: $300 for a five week course – We also offer Diversity Scholarships. Course Outline: 2/23 – Portfolio Development 3/02 – How to Write Effective Grants and Residency Applications 3/09 – Digital Presence for Creatives 3/16 – The Business Of You 3/23 – Group Panel Q&A Portfolio Development Week 1 – Tuesday, February 23, 2021 Instructor: Mirabelle Jones This class will cover the basics of developing a quality professional portfolio, including writing a CV, bio, artist statement, and press release along with exploring funding, residencies and exhibition options and best practices. Along the way, we’ll hear rare insights from working artists, curators, and gallerists around the world about how artists can achieve their goals and strengthen their presence in the arts. This class is taught by Mirabelle Jones, a creative technologist who was most recently Senior Designer/Developer at Meow Wolf. Show Me the Money! How to Write Effective Grants and Residency Applications Week 2 – Tuesday, March 2, 2021 Instructor: Ram Devineni and Niki Selken Writing proposals to grants and residencies to fund your art practice may feel daunting, but it can be a crucial step to support your creative practice. We demystify the process and go over some best practices of this necessary skill to help you gain confidence in your fundraising and proposal writing abilities and develop a solid road map to begin the process. Learn how to incorporate fundraising and proposal writing into your artistic practice, gain first insight to what reviewers look for in applications, and how to find grant, residency, and fellowship opportunities. This class is taught by Ram Devineni, Producer of “Priya’s Shakti” augmented reality comic book series and Rattapallax Films, and Niki Selken, Creative Development Director at Gray Area. Digital Presence for Creatives Week 3 – Tuesday, March 9, 2021 Instructor: Niki Selken and Sarah Vickers-Webb With the ubiquity of digital platforms, it’s easier than ever to build an audience with tools from social media to an online portfolio. But if you’re looking to get ahead of the curve, it’s time to find new marketing strategies to support your practice online. Whether you want to sell artwork, emerge as a creative thought leader, or simply bump up the search ranking for your creative content, SEO optimization and holistic digital marketing strategies can help support your work. Digital Marketing Strategist Sarah Vickers-Webb, who specializes in non-profit and technology sectors, and Gray Area‘s Creative Development Director Niki Selken will teach this class. The Business Of You: Time, Treasure, Throng, Trajectory Week 4 – Tuesday, March 16, 2021 Instructor: Ruby Lerner In this final class, you will learn how to build a foundation to financially prepare yourself as a creative artist. This session covers the benefits of taking control of your time, your financial resources (your treasure), your own audience (your throng), and your career (your trajectory). By understanding your financial health, defining your professional goals, and developing a plan to sustain your practice, you’ll be well on your way towards a more fulfilling, creative future. This class is taught by Ruby Lerner, Founding Executive Director of Creative Capital, an innovative arts foundation that adapts venture capital concepts to support individual artists. Group Panel Q&A Week 5 – Tuesday, March 23, 2021 The last session in this series will be a Q and A with the five instructors. Student will have a chance to get feedback and insights on their work and career questions.


February 23
12:00 pm - 1:30 pm


Gray Area Grand Theater
2665 Mission St
San Francisco, CA 94110 United States
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