Mission District: SF Lowrider Parade presented by San Francisco Lowrider Council

The San Francisco Lowrider Council (SF LRC), in partnership with the City of San Francisco, the Mission Merchants Association, and the Calle 24 Latino Cultural District, proudly presents the LOWRIDER PARADE and “KING of the STREETS” Hopping Competition, led by Grand Marshal David Gonzales. Cartoonist and artist David Gonzales, known as the Homie King, is the creator of the iconic Homies figurines depicting characters from the barrio.

This landmark Cruise with a Purpose, honoring resilience, roots, and Latino cultural pride, will take place on Saturday, September 20, 2025, in San Francisco’s Mission District. The parade will be televised and streamed live on CBS as part of the city’s official National Hispanic-Latino Heritage Month celebrations (Sept. 15 – Oct. 15, 2025). Lowriders from across the country will roll through Mission Street, accompanied by Fogo Na Roupa, LOCO BLOCO SF, Cuicacalli ballet folklorico, Asociacion Mayab, and Mixcoatl Aztec Danzantes.

Grand Marshal David Gonzales
David Gonzales is a renowned artist and creator who has been drawing, designing apparel, and creating Chicano styled dolls and figurines for decades. During the festivities, the newly released Homie Lotería game will be available for purchase.
“It’s an honor to be the Grand Marshal of the Lowrider Parade this year. My artwork has always reflected our cultura, and has served as a window for the broader community to see and understand the color and passion of who we are. Much of what I depict in my art draws upon my experience in the lowriding community. To be able to participate in this year’s parade is a full-circle moment for me. I’m a local homie, born and raised across the bridge in Richmond. I’m honored to be once again cruising “The City,” and proudly representing our beautiful Bay Area,” said Gonzales.

Live Entertainment & Stage Performances at 24th & Mission BART Plaza Featuring:
Angelica Zamudio aka Bliss the Bay Wolf
Frankie Navarro, composer of the official Lowrider Parade anthem (listen to snippet HERE).
Mariachi Femenil Orgullo Mexicano
Mariachi Bonitas de Dinorah
Tamborazo Los Incomparables

Local Business Participation
Local businesses will join the celebration with exclusive Lowrider-themed food and drinks. La Corneta will debut the first-ever “Lowrider Taco,” and La Reyna Bakery will unveil their “Lowrider Pan Dulce” — delicious tributes to creativity, culture, and community.

EVENT SCHEDULE | Saturday, September 20, 2025
All events are free and open to the public.
Lowrider Parade — 1:00 – 3:00 PM: Mission Street (between Cesar Chavez & 17th Street)
Televised and streamed live on CBS
“King of the Streets” Hopping Competition — 3:00 – 5:00 PM: 24th & Mission Street
Televised and streamed live on CBS
Lowrider Car Show — 2:00 – 8:00 PM: Mission Street (between Cesar Chavez & 18th Street)
Featuring over 300 Lowriders on display
The Thrill of the Hop & the Crown of a King: Explore the exciting Hopping Competition, which will showcase the latest hydraulic parts enhancing lowrider mechanics. Witness the crowning of the King of the Street Champion winners in various categories who will cruise home with $10,000 in cash prize.

In addition, event producers SF LRC and Cultura y Arte Nativa de Las Américas (CANA) have launched an Immigrant Emergency Relief Fund to provide immediate financial support for immigrant families impacted by recent ICE raids. Donations can be made at: https://givebutter.com/ImmigrantReliefFundSF