Work by Precita Mural artists has been going on for the new mural at Philz Coffee on 24th Street.

It’s lovely.

At an earlier stage. Photo by Lydia Chávez

At an earlier stage. Photo by Lydia Chávez

Photo by Lydia Chávez

Photo by Lydia Chávez

The new mural replaces an iconic mural from the last dot.com boom in 2001 that was tagged several times and finally could not be saved.

It was “Materialistic Displacement,” by Fredericko Alvarado and Manuel Sanchez.

Left Material Displacement, Right, in 2010 it was covered over with an advertisement but later restored. Photo by Lydia Chávez

Left Material Displacement, Right, in 2010 it was covered over with an advertisement but later restored. Photo by Lydia Chávez

More recently the mural was tagged and the the bottom half completely destroyed.