In the most expensive San Francisco election to date, money won – except in Measure L, a non-binding measure that sought to elevate the consideration of motorists in the city’s transportation policy.
L, which would have brought back metered parking on Sundays and holidays but also required representation of motorists in the SFMTA, had backing from Sean Parker and the Republican Party.
Parker might want to elevate the auto, but election results indicate that voting residents have a loyalty to the idea of more public space, fewer cars and better public transportation.
Even after outspending the No on L by more than three to one, 62 percent of voters opposed the measure.
By far, the campaign to defeat a two-cent tax on sugary beverages spent the most money. While Measure E won 54 percent of the votes, it failed to come close to the 66 percent or two-thirds majority needed to approve the tax.
To defeat it, the Coalition for an Affordable City, backed by the American Beverage Association, spent $8 million. That amounts to $18 per registered voter and $47 per vote cast.
In the chart, the numbers indicated are an estimate of money spent promoting and opposing each measure. It should be noted that the Campos v. Chiu race, though currently favoring Chiu, still has more than 22,000 ballots to count.