And they are willing to sing to you to get your involvement in their $30,000 indiegogo campaign. 

Here is the announcement from Arizmendi:

Following in the footsteps of the renowned Cheeseboard Collective in Berkeley, we are dedicated to creating high quality products, with the best ingredients, at affordable prices. Our years of support to local organizations, such as La Cocina, 7 Tepees, the Charlotte Maxwell Clinic, and Literacy for Environmental Justice speaks to our dedication to becoming an integral part of the thriving mission community.

            This year, we are proud to announce our intention to build a community parklet outside our doors. Our vision is to create a space where locals can gather and meet, as well as celebrate the vibrant mission culture. It will feature tiered bench style seating, and the street facing side will showcase murals painted by community groups, such as the students of our neighbor, the Buena Vista Horace Mann School.

            At a time when many are bemoaning the changes happening in our community, we want to shout: We’re still here! The mission artists, creatives, and natives are still here, and are still thriving. Our collective is dedicated to keeping that spirit alive.

            We need your help in order to make this vision a reality. Today, August 20, 2014, marks the launch of our campaign to raise the $30,000 we will need to complete this project. Please share our indiegogo campaign,, and consider donating to our project. Donaters will receive special Arizmendi gifts, such as locally made Arizmendi tote bags, pies, and logo stickers.

            Each week, an original Arizmendi video will premiere on our campaign homepage, inviting you to get to know the bakers behind the scenes at our collective. Follow us at ArizmendiMssion on twitter, or on our facebook page,, for regular updates throughout our fundraising campaign.

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Founder/Executive Editor. I’ve been a Mission resident since 1998 and a professor emeritus at Berkeley’s J-school since 2019 when I retired. I got my start in newspapers at the Albuquerque Tribune in the city where I was born and raised. Like many local news outlets, The Tribune no longer exists. I left daily newspapers after working at The New York Times for the business, foreign and city desks. Lucky for all of us, it is still there.

As an old friend once pointed out, local has long been in my bones. My Master’s Project at Columbia, later published in New York Magazine, was on New York City’s experiment in community boards.

Right now I'm trying to figure out how you make that long-held interest in local news sustainable. The answer continues to elude me.

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