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San Francisco Business Times reports on Valencia Street Betabrand’s search for models — PhD required — to model its spring collection.
The company took to Facebook in search of PhDs, and sixty women from around the world applied for the modeling gig.
Because of various locations where the models were located, some shot their looks at Betabrand’s headquarters, while others were sent prototypes to get the shots done where they were.
I’ve been a Mission resident since 1998 and a professor emeritus at Berkeley’s J-school since 2019. I got my start in newspapers at the Albuquerque Tribune in the city where I was born and raised. Like many local news outlets, The Tribune no longer exists. I left daily newspapers after working at The New York Times for the business, foreign and city desks. Lucky for all of us, it is still here.
As an old friend once pointed out, local has long been in my bones. My Master’s Project at Columbia, later published in New York Magazine, was on New York City’s experiment in community boards.
As founder and an editor at ML, I've been trying to figure out how to make my interest in local news sustainable. If Mission Local is a model, the answer might be that you - the readers - reward steady and smart content. As a thank you for that support we work every day to make our content even better.
More by Lydia Chávez4 Comments
Made in San Francisco (sweat shops).
Ever more desperate publicity stunts don’t bode well for this company.
They are killing it.
$$$$$
Are you saying their numbers aren’t good? I heard differently.