Gotta Pay to Play

Image from Valleywag

All the hard work you are putting in to make your Facebook page known might be taking you nowhere. Facebook is amassing “likes” and it’s no secret that they squeeze organic traffic to your page. Now all the frustration can be solved with the swipe of a credit card.

A source professionally familiar with Facebook’s marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is “in the process of” slashing “organic page reach” down to 1 or 2 percent. That would mean an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16,917,000 Facebook likes, would only be able to affect of around a million of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience.

That’s still a lot of people, sure. But how about my favorite restaurant here in New York, Pies ‘n’ Thighs, which has only 3,281 likes—most likely locals who actually care about updates from a nearby restaurant? They’ll reach only a few dozen customers. A smaller business might only reach one. This also assumes the people “reached” bother to even look at the post. READ MORE HERE.

Filed under: Mobile, Today's Mission

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