Turns out the binge-watching of shows such as the House of Cards comes at a price for someone. Comcast has already made a deal with Netflix to boost their speed when customers are streaming online. Other data providers, like Verizon, don’t want to stay behind:

“In order to keep the Internet vibrant, we have to make the investments. And if you see someone come in with a lot of load on the Internet, the video, you have got to get that in an efficient place,” McAdams told CNBC in an interview. “Making the connection far out in the network is a good thing, and frankly paying for it, the commercial model, I think will work pretty well.

He [Verizon’s CEO] also implied that these types of deals showcase the ability for companies to come to agreements that benefit consumers without interference from government regulators.