The Business Times reports that the Local Mission Market at 2670 Harrison Street near 23rd Street will open next week. It will, “sell only products sourced locally or made in house by chefs in the store’s fully stocked 1,100-square foot kitchen. Every jam, bread, pickle and pasta that will be made in the market’s kitchen also will supply the two restaurants.” Yum. READ THE FULL STORY HERE
You can see the video for their successful kickstarter campaign here.
Good luck Jake & Yaron!
Looking forward to shopping at Local Mission Market. Always enjoy going to Mission Local Eatery!
Their businesses certainly are a huge improvement over the junk that was there before.
It is great to see an actual Mission dweller who does something by way of improving his neighborhood instead of constantly complaining.
The revamped Jefferson Market will be a huge improvement over the dump that is there. It reminds one of Precita Park Café in Bernal Heights. It had once been a liquor store that was full of bad elements. Now the café is a wonderful gathering place of BH dwellers.
As for the grandmother & her crew. It probably was a case of them behaving badly & not any racial profiling. Too many times, I have been in nice restaurants in the Mission when a huge family comes in & nobody behaves.
Or maybe grandma tried to pull her weight around thinking that everyone knows her. Doubtless, most people, even those living in the Mission, do not. Can’t even believe that Campos, the human rights commission even chimed in. Frivilous for sure.
The staff at MLE have always been welcoming, warm to me & my family [non-white & mixed race].
Either way – All the best for continued success!
So your speculation is misbehavior by people before they were even seated in the restaurant, which is unsupported by the facts as expressed by the aggrieved party.
Here’s mine: a group of Chicanos dressed in the garb of their motorcycle club elicted irrational fears from the restaurant staff. Since you seem to share the same irrational prejudices against poor and working class people, you might relate to my theory, which even if untrue, is more believable than yours.
tessa’s comment prompted me to watch the video.
So this special “local” food comes from the Farmer’s Market. I’ll just keep buying reasonably priced, good quality fruits and vegetables there as I’ve been doing for years rather than pay exhorbitant markups. Seems like the business model of this new market depends on a continuing gold rush.
Also, Milgrom physically resembles Scott Wiener, another relative newcomer who has an improved, paternalistic vision of San Francisco that includes closing the parks at night (for our own good), closing recycling centers (for our own good), destroying public plazas (for our own good), and banning nudity (for our own good).
“Also, Milgrom physically resembles Scott Wiener”
You mean, he’s also a Jewish male?
No, I mean that they kind of look alike, at least to me. Neither looks like Woody Allen or Lenny Bruce, however.
If your poking around to build an argument about anti-Semitism, I don’t know how to help you. You might want to ask Milgrom why he brought up his religion in his discussion/apology with the potential customers his employees wouldn’t seat at Local’s Corner.
Oh lord, this is the guy whose restaurant engaged in racial profiling of a local and well known and respected Latino grandmother and her family and refused to seat them. Then met with her to try to smooth it all over, *without talking to his staff beforehand to even ask what happened.* This ended up involving the human rights commission, the district supervisor, and most of the long time businesses and organizations in the neighborhood. Sandy spoke again at length and in detail again about the incident at the neighborhood march a couple of weeks ago. . . And this is the guy whose videos for his kickstarter campaign contain only white people! His “vision” for the Mission. Amidst all the video drivel about “local” – not one single word about hiring people from the neighborhood, nor allying himself with the job training and job placement programs for youth in our neighborhood, nor about paying a living wage with benefits. . . No-one who’s from here or who respects the neighborhood patronizes any of this racist’s businesses.
Wow — the “xenophobic” and personally snarky comments are beyond the pale. There’s room for everyone- the Mission is not any one thing and is constantly evolving. And I read that the Local Mission owners were personally approached by local landlords who asked them to open a business in their buildings. Seems like progress to me.
Of course local landlords are enthusiastic – they are the winners in gentrification.
To everyone else, this store means:
A) higher rents
B) threat of eviction (and distant relocation)
C) higher home purchase prices
D) double parking in the bike lanes
The proprietor opens himself up to criticism by portraying himself as a self-righteous provider of superior food to what we have been suffering with for eons.
In addition, his disingenuous and poorly written perfunctory apology when his employees discriminated against potential customers at one of his restaurants because of their physical appearance.
But we’re all friends here in the Mission even if we don’t respect those that have less than us.
I haven’t experienced any racism or discrimination at all from Local, and both myself and my girlfriend are non-white. We’ve dined in Local Mission Eatery numerous times with no issues whatsoever, seated alongside other diverse groups of people.
No one seems to really know why that family of 5 was denied a seat, but everyone is screaming “race!!” Why wasn’t I discriminated against?
Actually, the Local’s Corner employees know why they denied seats to the potential customers, but neither they nor the restauranteur have shared that information publically.
So let the speculation continue.
Humm. I haven’t seen that sort of discriminatory additude from Local — but it’s all in perception.
Congratulations, Yaron & family. We’re excited to check out the new store.
Coming from a gentrifier of the Mission, this place makes me sick**.
It’s clear this market is not targeted towards longtime residents of the Mission (I’m not even sure it’s targeted to many recent residents). People who will shop here will have to have
(1) way too much disposable income
(2) an overwhelming desire to feel ‘local’ without really knowing what it is
(3) a love for the smell of their own flatulation
Hey, Yaron! Thanks for the “iPad app with which you can weigh your own produce!” All the residents of the Mission have been waiting for this life changing innovation!
Can I also share the amount of artisan creme fraiche I bought from your market on Facebook? That would be even better!
**By the way, I’m not at all against Yaron, or any business owner, opening up shop in an abandoned warehouse. I’m just saying that this business makes me want to vomit because it so perfectly encapsulates all the negative stereotypes of what SF and the Mission have become.
Even though I don’t plan on going to this place, let’s be fair.
1) Who’s too say anyone has “too much” income to spend? At any rate, why not have a place to actually spend it?
2) Doesn’t living in The Mission automatically make one a “local?” Technically speaking.
3) I’ve smelled a lot of smells resembling flatulation (and worse) all over The Mission, so it sounds like this crowd you’re describing will fit right in.
At any rate, it’s not like there’s a serious shortage of produce markets, carnicerias, and affordable eateries in the Mission. And there’s plenty of both positive and negative stereotypes offered by both ends of the economic spectrum in the Mission. I’m not sure this is the worse thing ever, simply because it’s “yuppie.” Plenty of undesirable crap on the low-end, too.
Prepare to get even more sick: This one-man cultural wrecking ball is already on to his next “local” project at Florida and 22nd. There, he’s turning the liquor store for bad people into a liquor store for good people.
This will, of course, radiate outward another wave of evictions.
Seriously? The Jefferson Market – the “liquor store for bad people” has actually been a longtime magnet for truly bad people. Drugs and intimidation have been the name of the game there for several years. So, while I agree that the hyper-local at all costs stuff is insufferable windbaggery, I cannot wait to have something in that space with owners who won’t stand for the illegal activities that have long marked that corner.
You know it’s bad when a self-described “gentrifier” is sickened by the changes of the commercial character of the neighborhood.
Most likely, it means that this bubble is about to burst. I wouldn’t be buying real estate right now. Can you say underwater?
Will this market accept SNAP? Will they sell artisan tortillas crafted by abuelitas?
What “new economy” PR fluff piece will Mission Local feature today? A human interest story about a professional class arrivee stuggling to convert his entrepreneurship into his fortune while drinking $5 coffee drinks at a cafe, after eating a $15 sandwich, before returning to his $3000 apartment? Oh, the horrors.
A “do-it-yourself” business funded by Kickstarter sounds contradictory, no?
It may *sound* that way, but money doesn’t just fall out of thin air, even if you’re asking for it via Kickstarter. Raising money through Kickstarter is a full-time job in and of itself, with no guarantees that you’ll actually get it, and even if you do get the money, you still have to do the *work* of actually putting the business together.
These people are so ambitious and visionary. It’s very inspiring. Best of Luck!!
Will local Mission members of motorcycle clubs be allowed to shop there?
Yes, they are encouraged to buy their organic sauces there.
But please don’t double park in the Harrison Street bike lane (that space is reserved for BMWs). Drive the choppers on inside and be careful not to tip over the tall stack of artisanal $16 pickles.