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Lost in the Wash: Communications and Branding in the “Post-Green Age”
Today, items from hand soap to tomatoes are labeled as “eco-friendly” or “sustainable,” but if everything is green, nothing really is. At a time when addressing global sustainability challenges is a priority for many brands, how do you engage and motivate consumers who have green fatigue? Join us for a conversation about communications clutter from experts in corporate sustainability and consumer marketing.
William Brent, Executive Vice President, Energy, Cleantech and Sustainability, Weber Shandwick
Aron Cramer, President and CEO, BSR
Time: 11:30 am check-in, 12:00 pm program, 1:00 pm networking reception
The speakers and audience will be videotaped for future broadcast on the Climate One TV show on KRCB TV 22 on Comcast and DirecTV.
