Mission Street

New Mission Theater marquee from 1972. Photo courtesy Jack Tillmany.

After New Mission’s Dark Past, Back in the Lights

In the first half of the 20th century, the evening sky over Mission Street was a neon wonderland, bathed by gaudy marquees in incandescent pinks, blues and purples. Perhaps no marquee was more iconic than...
The prospective plans for the Vida Condos and New Mission Theater. Image courtesy of Oyster Development Group.

Listen Local: Lauren Smiley on Mission St.

In the March issue of San Francisco Magazine, Lauren Smiley writes the following: For decades, Mission Street has resisted gentrification. Even as parallel Valencia Street has become permanently yuppified and high-end shops have crept onto staunchly...
The Thriftown rooftop two weeks ago.

HISTORY: 17 Reasons Remembered

“When I came to San Francisco, I saw that fantastic sign…with no explanation but it was enough for me,” wrote Glen Mehn in a 2002 letter to the city protesting the removal of the icon....