A new study from NTT Communications, a Japanese telecom, confirms earlier reports on the economic impacts of NSA spying.
Based on a survey of 1000 “IT decision-makers” from Germany, France, Hong Kong, the UK and the U.S., the study’s findings include:
- Almost nine in 10 (88 percent) ICT decision-makers are changing their cloud-buying behavior, with over one in three (38 percent) amending their procurement conditions for cloud providers
- ICT decision-makers now prefer buying a cloud service which is located in their own region, especially EU respondents (97 percent) and U.S. respondents (92 percent)
- 82 percent of all ICT decision-makers globally agree with proposals by Angela Merkel for separating data networks
And it’s not only the IT guys. What if ordinary consumers began protecting their “data?” Speaking at the Ad Week Europe conference in London, Sir Martin Sorrell of WPP, plc (a UK PR firm) warned
“People understate the importance of Snowden and NSA. “[They] underestimate the impact on consumers . . . .
“The NSA controversy has heightened awareness of [privacy and security].”
Sorrell’s company makes about $5 billion a year on data and research services. And he’s worried.