Betabrand’s Brainy Models

Betabrand, at 780 Valencia Street

Betabrand, at 780 Valencia Street

San Francisco Business Times reports on Valencia Street Betabrand’s search for models — PhD required — to model its spring collection.

The company took to Facebook in search of PhDs, and sixty women from around the world applied for the modeling gig.
Because of various locations where the models were located, some shot their looks at Betabrand’s headquarters, while others were sent prototypes to get the shots done where they were.

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4 Comments

  1. nutrisystem

    Ever more desperate publicity stunts don’t bode well for this company.

  2. Godzuki

    Made in San Francisco (sweat shops).

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