SF Gate writes about a new start-up in the Mission that lures clients with its journalism.
Take San Francisco startup Priceonomics, which publishes articles on its website on a range of curious topics, from overpriced diamonds to Mission District gentrification. CEO Rohin Dharsays the goal is “to bring new information into the world” – a very media-company response.
Yet his company makes its money building data-crawling software, which it uses to collect information so businesses and hedge funds can make decisions about investments. Readers wouldn’t know it by visiting the Priceonomics website, which looks like a news blog. The only mention of its software is buried at the bottom of the page. READ MORE.
Or be inspired by We Built This City’s photo that I happened to click on right after reading about Priceonomics.