We walked by Local Cellar at 22nd and Florida on Wednesday and were surprised at the store’s modesty. The wines, however, look well chosen.

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Founder/Executive Editor. I’ve been a Mission resident since 1998 and a professor emeritus at Berkeley’s J-school since 2019 when I retired. I got my start in newspapers at the Albuquerque Tribune in the city where I was born and raised. Like many local news outlets, The Tribune no longer exists. I left daily newspapers after working at The New York Times for the business, foreign and city desks. Lucky for all of us, it is still there.

As an old friend once pointed out, local has long been in my bones. My Master’s Project at Columbia, later published in New York Magazine, was on New York City’s experiment in community boards.

Right now I'm trying to figure out how you make that long-held interest in local news sustainable. The answer continues to elude me.

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10 Comments

  1. Liquor store for 99%ers replaced by liquor store for 1%ers.

    Alcohol is a drug that seems so much classier when rich people with gross beards are involved.

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    1. nutrisystem, if this store isn’t a fit for the local community than it will fail. The market picks winners and losers far better than individuals, and especially individuals with an ideological bias.

      That said, I don’t notice much difference in the price of licqor across all types of stores. In fact, the place that does my favorite beer the cheapest is a corner store – cheaper than TJ’s and BevMo.

      Gross beards?

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      1. Yes, the new wave of “artisanal” booze-meisters seem to believe that a lush growth of facial pubic hair lends an air of earthy, authoritative, authenticity to their workmanship.

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  2. With all the issues around chronic inebriates in SF and the Mission, seems weird and inappropriate to open a business like this.

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