Once again a 2001 mural created in the midst of the last dot-com boom has been defaced.
“Materialistic Displacement” by Fredericko Alvarado and Manuel Sanchez, on the Van Ness side of Philz Coffee “includes a tank, a space-suited person pushing a shopping cart filled with computer monitors, and a Dali-like body floating overhead. It was done during the dot-com boom and captures the surreal pace of that time.”
It’s unclear exactly when it was tagged, but was nearly completely covered on Wednesday afternoon.
In July 2010, advertisements hid it from view and Phil Jaber, the entrepreneur behind Philz Coffee, told Mission Local he was thinking about making changes. We told him the community might be unhappy if the mural disappeared and Jaber said he would “listen to the people” so we ran a story, “What Should Philz Do?”
While some didn’t like the mural, most did. As one reader, Sally wrote:
I grew up in the Mission, actually 1/2 a block from Philz. All us kids new Phil and would always go to his store, that’s saying alot since he is 1 of 3 on the corners of 24th and Mission.
It’s good to see that Philz has stood the test of time and is still there. Part of what has made him successful is that he’s not just a store owner but he is part of the community.
Phil, keep the mural. It’s part of our community, it’s part of our culture, our murals are part of what makes the Mission so unique. There’s no place like the Mission.
True to his word, Jaber took the advertisements down and the mural remained.
It’s unclear this time around if the mural will be restored. Other historic murals in the Mission have also been tagged recently.