While governments seek legislative rememdies, you might want to take matters into your own hands. Countless tools can help prevent companies from tracking your behavior online. A good place to start is Disconnect2, an open source web browser plugin built by ex-Googler Brian Kennish. The irony is Kennish once worked for DoubleClick, the Google-owned online ad giant that’s so intent on targeting ads based on what you do online. READ MORE.