It’s 7 a.m. and 46°, heading to 68°. Today will be very sunny, with light winds. Details here.
Happy first birthday, Wise Sons Deli! Eater SF interviewed co-owners Leo Beckerman and Evan Bloom about the experience.
One year in, did things turn out the way you expected? What has surprised you?
Leo Beckerman: That we’re open. [Laughs.] I’m still amazed.
Evan Bloom: I would say the whole thing has surprised us. We didn’t really know what to expect. We’re opening a Jewish deli on the corner of 24th Street and Shotwell in the Mission; a lot of people said we were crazy. At times we thought we were a little crazy. We still do. And I think the fact that people have come out to this neighborhood consistently for a Jewish deli has been the most surprising thing so far. And that we’ve been able to build a business. We have almost 20 employees, which is one of the things we’re most proud of. We thought we would have maybe 10 or 12 [employees], if we were really busy.
In real estate news, SFGate reports that the Mission is poised to be the city’s most desired neighborhood.