The roasting crew at Ritual shows us the steps that go into making a good cup of coffee.
Coffee Nerds Talk Coffee
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brisa, Hills Brothers has been around a long time and their coffee still tastes like caca.
Hills Brothers!?! Ha ha! — My mother had an expression that describes that kind of coffee; but it shouldn’t be printed in a family blog!
Yeah that’s what happens when you are a coffee geek! I can say that because I am one! When folks do not grind or brew correctly it hurts the heart! Here’s to great coffee!
A quien pueda interesar: es, La Tira Cómica.
Thanks, I needed a Sunday morning chuckle with my café con leche! Initially I thought the video was a spoof of local coffee snobbery, then I realized that they are serious!
Coming from a family that has been on the growing and processing end of the coffee bean, yes, since the 1740s, the video was a chuckle. The one thing that I will agree with is that the beans must never be ground long before brewing.
The rest of the video is a goofy attempt at appearing knowledgeable and a “justification” for over-pricing a single serving of brewed coffee.
Cavet emptor, and all that.
wow, Brisa what you just commented really was as unfounded as a “breeze”. With the Cmarket the way it’s going and the price of green coffee hitting $3+, how much would YOU charge for the coffee in order to both make a profit and offer the producer a significant chunk of change for their beautiful product?
If you are not paying a decent amount for green coffee, then you are literally part of the exploitation of micro-lot producers.
good job!
What does the price of coffee have to do with histrionics?
it has to do with the retail pricing. which is what was questioned here.
Tell you what: you sally forth about the business of selling coffee in San Francisco at retail, and I’ll stick to my critique of what I saw in the video; a very odd presentation concerning the “correct” way to prepare beans and brew coffee — Zapatero, a tus zapatos – OK?
I still have family members who cultivate coffee on land that’s been in our family and used for that purpose for the past 261 years, and they continue to make a nice living.
Brisa you are spot on. The emperor has no clothes!
A “sabelotodo” will produce better comedy than somebody who purposely sets out to make us laugh.
The “aspiration” part was particularly funny. That may be the way they do it in Sanka-land, but in my house that’s a “grosería”!