It’s 7 a.m. and 53°, going to the mid-70s, time to stand in line at Mitchell’s.

The weekend will be Burning Man empty.

For those who stayed, there are Mission low-riding films, audio slide shows and more at the de Young tonight, where Vero Majano, a Mission filmmaker, and Armand Emamdjomeh, a Mission photographer, will show their work. It all starts at 6:30 p.m.

Go and you’ll get a sneak preview of My Mission, a pocket-sized atlas of Mission memory and resource maps produced by a Mission Loc@l team led by Amanda Martinez.

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I’ve been a Mission resident since 1998 and a professor emeritus at Berkeley’s J-school since 2019. I got my start in newspapers at the Albuquerque Tribune in the city where I was born and raised. Like many local news outlets, The Tribune no longer exists. I left daily newspapers after working at The New York Times for the business, foreign and city desks. Lucky for all of us, it is still here.

As an old friend once pointed out, local has long been in my bones. My Master’s Project at Columbia, later published in New York Magazine, was on New York City’s experiment in community boards.

As founder and an editor at ML, I've been trying to figure out how to make my interest in local news sustainable. If Mission Local is a model, the answer might be that you - the readers - reward steady and smart content. As a thank you for that support we work every day to make our content even better.

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